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Purpose Coca-Colas mission statement is given on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Colas mission statement and to
Purpose Coca-Colas mission statement is given on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Colas mission statement and to develop a new and improved statement for the company. Instructions Step 1 Refer to the Cohesion Case (here on vision/mission). Go to the Coca-Cola website. Click on Our Company. Then click on Mission, Vision, and Values. Find the companys mission statement and copy and paste this document to a word-processing file on your desktop. Step 2 Write a new and improved vision statement for Coca-Cola following the guidelines presented in this chapter. Step 3 Explain in a paragraph how or why your proposed vision statement is better than the existing document. Step 4 E-mail your work to your professor for evaluation
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