Purpose: For the group to decide the target market and positioning for the product. This helps each person working on the project to have the same ideas of what the focus of the 4 p's are. Knowing the target market and positioning helps the group members make coordinated decisions. Estimating the number of people in the target market helps the group see how profitable the project might be. All of the group assignments are designed to help you write the Marketing Plan. If you write them up more completely you will have less work to do at the end of the semester. Passport by Euromonitor Video on how to use in general https://youtu.be/TYqnSrJSYbM Directions for how to find ages and consumer articles HOW TO SEARCH Euromonitor-7.docx How to cite Euromonitor Euromonitor Works cited-2.docx Note about the number of people in Passport/Euromonitor. If it says there are 3,457.8 people in one category it actually means there are 3,457,800 in that category. There are never .8 of a person. See the 000s at the top of the column. For the Marketing Plan you will need 4 paragraphs- One paragraph explaining why you picked each variable and one paragraph explaining the chain ratio method. You will also need to have in text citations within those paragraphs and Works cited at the end of the paper. For this assignment you can write it up as it should be for the Marketing plan (more work now-less work later) or just answer the questions and write it up in the Plan at then end of the semester. This is in general true of all of the Group Assignments - If you spend more time on them there will be less work later. There must be at least two students completing the Group Assignment and you must explain how each student contributed. There must be at least two students completing the Group Assignment and you must explain how each student contributed. 1. Pick the three most important variables you think relate to your product and country. The segmentation variables are the general category (for example, age or gender). Target variables are which specific category is being targeted (for example, 21-40 year olds or males). So you might suggest the target market may be Males, 21-40, who drink alcohol. Why do you think this is the target market?