PURPOSE OF THE COVER LE'ITER The purpose of the cover letter is to affirm your interest in a particular position, and get you an interview. This letter is an important introduction to who you are, the reason you are writing, and further, to highlight what you have to offer a prospective employer that matches with what qualifications the employer is seeking for the particular position. DO I REALLY NEED A COVER LETTER? Composing customized cover letters during a job search can be challenging and time-consuming, sometimes applicants hesitate to include a cover letter when it is not explicitly required by an empIOyer. If you are wondering if you should include a cover letter, the short answer is YES. You shOuld almost always submit a cover letter unless the job posting explicitly mentions not to submit one. Your cover letter: - Introduces you as a candidate and complements your resume for a specific position within a company. - Offers an opportunity to sell yourself to the employer in a narrative format, and explains why you are an ideal candidate for the position. - Demonstrates your written communication and analytical skills. . Invites face to face disCussion with the employer