Purpose

The purpose of this assignment is to

• apply the relevant concepts you learned in the readings and videos related to strategy alignment, and the external and internal business environment
• develop your analytical skills in the field of business strategy to be ready for more complex tasks, such as the research project, or designing and implementing a business strategy in your job or business
• practice your writing skills in short sentences, and improve them if needed so you can achieve a mastery level in the executive reports which would grant you a high grade, a salary increase, or credit approval for your own company.
• The value chain analysis
• Represent the value chain of your corporation using one (1)process modeling tool (flow chart, RADs, etc.). In the representation, identify and describe clearly the relevant primary and support activities.
• Based on the value chain representation, discuss how the company created value for customers. In doing so, identify the customer needs to be addressed by your corporation (products or services) and how the delivery is (fast, slow, cheap, expensive, a combination, etc.)
• The resource-based view analysis
• Represent the resource-based-view analysis of your corporation using one (1) process modeling tool (flow chart, RADs, etc.). In the representation, identify and describe the relevant resources or capabilities for your corporation (at least two resources and two capabilities). Then, appraise if they are valuable, rare, and difficult to imitate.
• Based on the resource-based view analysis, discuss the advantage each resource and capability would offer to the company: would it be a competitive disadvantage, competitive parity, unused competitive advantage, or sustainable competitive advantage? Why?
• Provide three more references, besides the annual report and the website, to support your ideas. References can be news and industry reports available in the databases of the campus library. These databases could be ABI/INFORM Complete, MarketLine Advantage, and Business Market Research Collection, among others. The librarian,Matt Dilworth,can help you to find the reports if you are not familiar with the databases. Take your time to learn how to use these databases because you will work with these databases the entire semester.

Complete the following tasks:

Corporation name Apogee:

1. Represent the value chain of your corporation using one (1)process modeling tool(flow chart, RADs, etc.). In the representation, identify and describe clearly the relevant primary and support activities.

2. Based on the value chain representation, discuss how the company created value for customers. In doing so, identify the customer needs to be addressed by your corporation (products or services) and how the delivery is (fast, slow, cheap, expensive, a combination, etc.)

3. Represent the resource-based-view analysis of your corporation using one (1)process modeling tool(flow chart, RADs, etc.). In the representation, identify and describe the relevant resources or capabilities for your corporation (at least two resources and two capabilities). Then, appraise if they are valuable, rare, and difficult to imitate.

4. Based on the resource-based view analysis, discuss the advantageeachresource and capability would offer to the company: would it be a competitive disadvantage, competitive parity, unused competitive advantage, or sustainable competitive advantage? Why?