Purpose: The purpose of this assignment is to learn the content of a 10K report using a real company. It is also a requirement for ACC 230.

Audience: Your audience is someone who wants to know more about this company (ex: potential investor or employee).

Background: Publicly traded companies in the United States are required to file a 10K report with the Securities Exchange Commission (SEC), which gives an overview of the company's financial position.

Directions: You have already been assigned a company (Allergan plc). You will need to use the most recent 10K. You can find a company's 10K

by using the SEC's website and typing in the company name: https://www.sec.gov/edgar/searchedgar/legacy/companysearch.html

Using the 10K, fill in the template. Much of the information will be given in the beginning section of the 10K. When searching the 10K,

you may find it helpful to use 'Find' in the Home ribbon or control + F.

Name

Company Name

Ticker Symbol

Company Website

Fiscal Year End

Industry Classification and Description

Major Product and Service Categories and listing of products or services

Brand Names

Description of Business

Market Segments

Geographic Regions - Countries the Company Operates In

Reporting Segments

Customers (Direct and Indirect)

Suppliers

Competitors

Inputs (raw materials, components, labor etc.)

Employees

Business Activities (steps in making, selling, and delivering product and services)

Financial Highlights

Income Statement Revenue line items

Income Statement Cost items

Income Statement Operating Income

Balance Sheet (Total Assets or Total Liabilities plus Equity)

Statement of Cash Flows Depreciation Expense

Statement of Cash Flows Cash Flow from Operating Activities

Statement of Cash Flows Cash Flow from Investing Activities

Statement of Cash Flows Cash from Financing Activities

Statement of Stockholder's Equity (Total)

List the headings to several Notes to the Financial Statements

List a couple of things from the Segment Financial Information

List a couple of things from the Management Discussion and Analysis (MD&A)

List any advertising expense amount

List any financial and non-financial performance measures

List any Major Initiatives, projects, or changes in operations