Purpose: The purpose of this assignment is to provide an opportunity to use your skills and knowledge of strategic management to undertake the tasks associated with the key questions of where we are now in relation to the external environment and industry structure facing your chosen Industry Value: 50% Word count: 2500 (+/-10%) EXCLUDING references Structure: Report Topic: You are required select only ONE either Sports or Fast-Food Industry of Australia and conduct a macroenvironmental analysis using 'SWOT and PEST for any one of these industries. Based on your analysis you are required to address the following ten (10) sections in your report: 1) Introduction 2) Background to the industry 3) SWOT analysis of the industry 4) PEST analysis of the industry 5) How profitable is the industry? 6) What are the factors driving profitability? 7) How will this factors change in future and be the effect of these changes on industry profitability? 8) Recommendations 9) Conclusion 10) Reference Lists Task: Utilise Kole -Ibrary and Industry reports ieg.) TBS, promotional materials, government websites & trends etc) to provide the analysis of the industry's current operations Assessment criteria: 1. An ability to utile sources such as Kole - Ibray e-books Industry reports to search, locate and summarisedata relevant to the signment. 2. An ability to utilise appropriate academic theories and analysing key variables within the external environment which have a direct impact on the industry and macro- environmental variables that might impact current and future performance 3. An ability to develop a review of the industry forces and industry structure including identification of what key factors are mostly to impact industry profitability 4. Anability to present a well written, well-structured report S. An ability to critically analyse Information, formate conclusion and exhibit original thought. Marking guide: Students will be evaluated as per Report marking guide (refer subject outlines and based on the five criteria assessed across the marking scale from Fail to High Distinction. These criteria include a) knowledge and theory, b) analysis and application) reflectivity and critical thinking: d) writing tyle and structure and e) evidence of research and correct use of Harvard Anglia in- text referencing style. Refer detailed mariing mbres in the subject outlines References required! SOOS peer reviewed journal Purpose: The purpose of this assignment is to provide an opportunity to use your skills and knowledge of strategic management to undertake the tasks associated with the key questions of where we are now in relation to the external environment and industry structure facing your chosen Industry Value: 50% Word count: 2500 (+/-10%) EXCLUDING references Structure: Report Topic: You are required select only ONE either Sports or Fast-Food Industry of Australia and conduct a macroenvironmental analysis using 'SWOT and PEST for any one of these industries. Based on your analysis you are required to address the following ten (10) sections in your report: 1) Introduction 2) Background to the industry 3) SWOT analysis of the industry 4) PEST analysis of the industry 5) How profitable is the industry? 6) What are the factors driving profitability? 7) How will this factors change in future and be the effect of these changes on industry profitability? 8) Recommendations 9) Conclusion 10) Reference Lists Task: Utilise Kole -Ibrary and Industry reports ieg.) TBS, promotional materials, government websites & trends etc) to provide the analysis of the industry's current operations Assessment criteria: 1. An ability to utile sources such as Kole - Ibray e-books Industry reports to search, locate and summarisedata relevant to the signment. 2. An ability to utilise appropriate academic theories and analysing key variables within the external environment which have a direct impact on the industry and macro- environmental variables that might impact current and future performance 3. An ability to develop a review of the industry forces and industry structure including identification of what key factors are mostly to impact industry profitability 4. Anability to present a well written, well-structured report S. An ability to critically analyse Information, formate conclusion and exhibit original thought. Marking guide: Students will be evaluated as per Report marking guide (refer subject outlines and based on the five criteria assessed across the marking scale from Fail to High Distinction. These criteria include a) knowledge and theory, b) analysis and application) reflectivity and critical thinking: d) writing tyle and structure and e) evidence of research and correct use of Harvard Anglia in- text referencing style. Refer detailed mariing mbres in the subject outlines References required! SOOS peer reviewed journal
