Purpose

The SPACE Matrix is one of five matching strategic management tools widely used to formulate feasible strategies. Used in conjunction with the SWOT, BCG, IE, and GRAND, the SPACE can be helpful in devising a strategic plan because hard choices normally must be made between attractive strategic options. This exercise gives you practice in developing a SPACE Matrix.

Instructions

Step 1 Review Coca-Colas business as described as well as the companys most recent Form 10K and quarterly report.

Step 2 Review industry and competitive information pertaining to Coca-Cola.

Step 3 Develop a SPACE Matrix for Coca-Cola. What strategies do you recommend for Coca-Cola given your SPACE analysis? Avoid generic, vague terms such as market development.

PLEASE ANSWER THIS QUESTION ON THE CHART PROVIDED BELOW.

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THIS IS THE CHART

PLEASE ANSWER THIS QUESTION ON THE CHART PROVIDED ABOVE!!!

End-of-Chapter 6 Assurance of Learning Exercises ASSURANCE OF LEARNING EXERCISE 6B: Develop a SPACE Matrix for Coca-Cola TEMPLATE for