Purpose: Today's consumers claim greater affinity for companies that operate ethically and care about community. Businesses making poor decisions have lost customers and sales. Learning about the organization you are building a market plan for offers you the chance to make recommendations that bring socially responsible strategies. Conduct a general review of the company you are consulting for by looking at how they conduct business. Identify what social responsiblity efforts the company makes, which could include environmental awareness, employee well-being, and so forth. Then, study how the company portrays themselves. Is the advertising family friendly? Have there been ethical concerns raised about how the business operates? A good first start will be to locate the company annual report found on their website. Compose a 2-3 page paper in APA format with your findings and provide one idea you would recommend to your client company to increase their social responsibility or address ethical challenges. Include a citation from the text and an outside industry related resource such as Business Week, Wall Street Journal, Forbes, American Marketing Association, and other industry journals. You will add this section to your marketing plan in the final version in week 7, after Section 6, Key Performance Indicators