Purposes and CTA of a white paper:

Type the topic as the title of your document.

Identify your audience by just stating who they are. For example: Entrepreneurs looking for franchising opportunities of fast$-$food restaurants.

Describe the purpose of your white paper. For example:

Do NOT: This white paper introduces XYZ computer programming services.

DO: This white paper discusses how XYZ computer programming services can help the company's bottom line.

Write your call to action $($CTA$).$