Put together a new company analysis. The first step in analyzing your company requires a stated mission and vision statement, market research to identify potential customers, and an internal and external environmental scan. You can choose any company of your liking.

• Determine a name for your company.
• Put together the company's mission and vision.
• Analyze your potential internal and external environment through an environmental scan using secondary data.
• Examine the most recent annual reports of at least 2 competitors, and summarize their operations for use in the environmental scan.
• Illustrate your new company's forecasted revenue and expenses for the next 3 years.
• Discuss the social complexity of your product.
• Put together a survey (primary data). To do so, draft a page sample survey. The survey should focus on whether the company has the right target market for its products. Your survey must include the following elements:
  • Closed questions regarding the perceived market opportunity (e.g., is it worth the while?)
  • Open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)
  • At least 3 qualitative and 3 quantitative questions