Putting to use everything you have learned this week; describe the societal and marketing environments which lead to the creation and success of the Beats brand.

Your case summary should be $1-2$ pages, should provide foundational details for the following elements of the PEST analysis, not all factors are equal or may even be represented.

Political $/$ Legal

Economic $/$ Environmental

Societal $/$ Socio$-$Economical

Technological