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Q 1 7 . 2 * ( Returning books ) Dan McClure is trying to decide on how many copies of a book to purchase
QReturning books Dan McClure is trying to decide on how many copies of a book to
purchase at the start of the upcoming selling season for his bookstore. The book retails
at $ The publisher sells the book to Dan for $ Dan will dispose of all of the
unsold copies of the book at percent off the retail price, at the end of the season. d How many books should Dan order to maximize his expected profits given the buy
back offer?
e Given the order quantity in part d what is Dans expected profit?
f Assume the publisher is able on average to earn $ on each returned book net the pub
lishers handling costs some books are destroyed while others are sold at a discount
and others are sold at full price Given the order quantity in part d what is the pub
lishers expected profit?
g Suppose the publisher continues to charge $ per book and Dan still incurs a $ cost
to ship each book back to the publisher. What price should the publisher pay Dan for
returned books to maximize Dan
estimates that demand for this book during the season is normal with a mean of and a
standard deviation of
a How many books should Dan order to maximize his expected profit?
b Given the order quantity in part a what is Dans expected profit?
c The publishers variable cost per book is $ Given the order quantity in part a what
is the publishers expected profit?
The publisher is thinking of offering the following deal to Dan. At the end of the season,
the publisher will buy back unsold copies at a predetermined price of $ However,
Dan would have to bear the costs of shipping unsold copies back to the publisher at $
per copy.
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