Q 1)A manufacturer wants to increase the market share of its SPF 30+ clear mist sunscreen. This product comes in a pump action bottle that delivers a fine clear mist that makes for easy application. This no fuss application method removes consumer concerns of greasy skin and having to rub in lots of cream.

Part A: Write two sales promotion objectives that could be utilised by the company.

Part B: Discuss two sales-promotion tools you would recommend that the company use in their summer 2022 campaign.

Part C: Explain how the company could integrate product packaging into their sales promotion. In your answer, you are required to address the strengths and limitations of packaging.