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Q 1 . BMW wishes to determine the price - premium its - 5 - series - sedan - commands - in - the marketplace.
Q BMW wishes to determine the pricepremium itsseriessedancommandsinthe marketplace. Theaverage.priceofaseriesBMWsedan is$and it commands of themarketshareofitssegment.BMWsupmarket competitorMaseratisellsfor$and commandsof the marketshare.The offeringfromMercedes sellsfor $ and commandsofmarket share. Theecoluxury offeringfromLexussellsfor$ and commands:ofthemarket. Compute the pricepremiumenjoyedby BMWover itsrivals.
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