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Q 1 . BMW wishes to determine the price - premium its - 5 - series - sedan - commands - in - the marketplace.

Q1. BMW wishes to determine the price-premium its-5-series-sedan-commands-in-the marketplace. The-average.price-of-a-5-series-BMW-sedan is$55,000-and it commands30% of 9 the-market-share-of-its-segment.-BMWs-up-market competitor-Maserati-sells-for-$70,000and commands10%-of the -market-share.The offeringfrom-Mercedes sells-for $50,000 and 9 commands-25%-of-market share. The-eco-luxury offeringfrom-Lexus-sells-for-$45,000 and commands:35%-of-the-market. Compute the price-premium-enjoyed-by BMW-over its-rivals.

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