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Q 1 : Chapter 1 0 discusses Maslow's Hierarchy of Needs. Which of the needs does the Share a Coke campaign satisfy? Explain your answer.

1

: Chapter

10

discusses Maslow's Hierarchy of Needs. Which of the needs does the "Share a Coke" campaign satisfy? Explain your answer.

3

: Chapter

11

discusses the three components of attitude

(

cognitive

,

affective and behavioral

) .

Which of these components does Coca

-

Cola focus on in the "Share a Coke" campaign?

7

: Coca

-

Cola appears to have no plans to discontinue the "Share a Coke" expansions in the near future. What recommendations would you make for future iterations?

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