Q 1 Give Introduction on Pog Mahones Irish Pub and Restaurant it is in Queenstown ?

Q 2 Explain Back ground and history on Pog Mahones Irish Pub and Restaurants e.g. name, location, current activities or services offered, ownership arrangements?

Q 3 Possible new product/service idea & Description-Identification of a possible new product/service ideas that could be introduced Pog Mahones Irish Pub and Restaurants. Brief description of the proposed product/service ?

Q 4 Target Market & Positioning statement - Identify the best prospects for the proposed new product/service. Provide a detailed segment profile using major segmentation variables, e.g. demographics, psychographics etc. Give a statement that describes desired image of the proposed new product/service. How do you want the target market to perceive the product/service?

Q 5 Promotion mix provide a detailed description of the promotion/media mix chosen and clearly give the rationale/explanation behind your choice of setting the mix . How you promote or advertise your Pog Mahones Irish Pub and Restaurant. You have to discuss these point Advertising, sales promotion, personal selling, Public relation, Direct marketing. with some example

Q 6 Pricing - Provide details about the recommended pricing strategy. What price will be charged? Will this price ever be discounted? Does the price change throughout the year? Etc.

Q 7 Distribution Channel- within your distribution strategy you will need to detail how a potential member of your target market can book or buy the product/service. What, if any, intermediaries will be used? Depending on the type of product/service other elements that could be included are opening hours, actual delivery of the product/service to the consumer, motivating channel members, etc. with examples ?

Q 8 conclusion.

I need long explanation.

This is not an assignment