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Q 1 : Shannon's Brewery currently boasts a customer base of 1 , 7 5 0 customers that frequent the brewhouse on average twice per

Q1: Shannon's Brewery currently boasts a customer base of
1,750 customers that frequent the brewhouse on average twice
per month and spend $31 per visit. Shannon's current variable
cost of goods sold is 50% of sales. The customer retention rate
per month is 0.79, based on data collected from its website and
an analysis of credit card receipts. Its current cost of capital for
borrowing and investing is about 12% per year or 1% per
month. What is Shannon's approximate CLV for its average
customer? Compute your answer to the nearest penny.
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