Q 1

The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influences, deciders, approves, buyers, and gatekeepers. To influence these parties, marketers must consider.

Discuss how this buying center will play a role to buy a high-speed internet from a well-known internet service provider for the students in the COVID-19 situation.

Q 2

Companies can conduct their own marketing research or hire other companies to do it for them. Some of ways companies can creatively and affordably conduct research include engage students or professors to design and carry out projects; use the Internet; check out rivals; tap into marketing partner expertise; and tap into employee creativity and wisdom.

Assume that you are the country manager of TOYOTA motors, and your company want to launch an electric SUV in Pakistan. Discuss which marketing research method you will use to understand the preferences of the customer about an electric SUV in the context of Pakistan. And explain why you use that specific marketing research method in the context of Pakistan?