Q 1) What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information systems help to achieve this? Explain with three examples how customer relationship management has helped organizations gain competitive advantage.

Q 2) How can Business Intelligence help companies refine their business strategy? Give two examples to illustrate your answer. Elaborate on the importance of understanding how a business process works when trying to develop a new information system. Give two examples to support your answer.