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Q 2 : PFB Inc. ' s dividend ( D 1 ) is $ 7 , and its cost of equity = 1 2 %

Q2: PFB Inc.'s dividend (D1) is $7, and its cost of equity =12%, while long-term corporate bonds (with a similar risk profile to that of PFB Inc) average 8%. PFB inc, whose net income is $10MM, currently has a 100% dividend payout policy and $300 in assets. The CFO is considering changing to the plowback ratio to 40%. If implemented, how will investors react to the CFO's decision (assume PFB Inc's liabilities total $250 MM)?

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