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Q 2 ) TD , a new advertising agency with 1 0 employees, has received a contract to promote a new product. The agency can
Q TD a new advertising agency with employees, has received a contract to promote a
new product. The agency can advertise by radio and television. The following table gives the
number of people reached by advertisement and the cost and labour requirements.
Radio Television
Exposure in millions of
persons
Cost in thousands of dollars
Assigned Employees
The contract prohibits TD from using more than minutes of radio advertisement.
Additionally, radio and television advertisements need to reach at least million people
exposure goal TD has a budget goal of $ for the project. How many minutes of radio
and television advertisements should TD use? TD assumes that the exposure goal is twice as
important as the budget goal.
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