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Q 2 ) TD , a new advertising agency with 1 0 employees, has received a contract to promote a new product. The agency can

Q2) TD, a new advertising agency with 10 employees, has received a contract to promote a
new product. The agency can advertise by radio and television. The following table gives the
number of people reached by advertisement and the cost and labour requirements.
Radio Television
Exposure (in millions of
persons)
48
Cost (in thousands of dollars)824
Assigned Employees 12
The contract prohibits TD from using more than 6 minutes of radio advertisement.
Additionally, radio and television advertisements need to reach at least 45 million people
(exposure goal). TD has a budget goal of $100,000 for the project. How many minutes of radio
and television advertisements should TD use? TD assumes that the exposure goal is twice as
important as the budget goal.

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