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Q 3 . Using pages 1 1 to 1 3 , describe future marketing issues facing McDonald's around the world. You need to discuss measures
Q Using pages to describe future marketing issues facing McDonald's around the world. You need to discuss measures McDonald's took in France to react to criticisms that the fast food chain would not respect the culture of France. You also need to discuss the challenges McDonald's faced when trying to makes it's businesses succeed in Russia.
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Principles of Risk Management and Insurance
Authors: George E. Rejda, Michael McNamara
13th edition
134082575, 978-0134083445, 013408344X, 978-0134082578
