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Q 4 : Assume that Shannon's decides to move forward with its loyalty / rewards program. Estimates for the cost per customer is $ 4

Q4: Assume that Shannon's decides to move forward with its
loyalty/rewards program. Estimates for the cost per customer is
$4.72 per month. Average customer margins, before
subtracting off the cost of the loyalty/rewards program, are
expected to be 33.17. Assuming that Shannon's wishes to
obtain a minimum CLV of $120, what is the required retention
rate that must be achieved? Assume that the interest rate is 1%
per month. (Note: This problem assumes that you employ some
algebra to solve the CLV formula for r.) Express your answer to
four decimal places e.g..1234. Do not express in percent form.
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