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Q 4 : Assume that Shannon's decides to move forward with its loyalty / rewards program. Estimates for the cost per customer is $ 4
Q: Assume that Shannon's decides to move forward with its
loyaltyrewards program. Estimates for the cost per customer is
$ per month. Average customer margins, before
subtracting off the cost of the loyaltyrewards program, are
expected to be Assuming that Shannon's wishes to
obtain a minimum CLV of $ what is the required retention
rate that must be achieved? Assume that the interest rate is
per month. Note: This problem assumes that you employ some
algebra to solve the CLV formula for Express your answer to
four decimal places eg Do not express in percent form.
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