Question
Q) Analyze the various social media platforms as well as blogs in the case. What strategy do you think Budweiser employed? Think of the following:
Q) Analyze the various social media platforms as well as blogs in the case. What strategy do
you think Budweiser employed? Think of the following:
a. Which sub segments did they end up targeting?
b. What type of influencers did they work up?
c. What is the type of content that these influencers are creating for Budweiser?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
