Q Assignments: MK $250-2$: Principles of Marketing $-$ Spri...

connect

Mc

Graw

Marketing

Ethics and Social Responsibil

boards is rising.

Seth

Got it$.$ That all makes sense.

Nydia

So$,$ based on Amber's research, what kind of pitch do you think we should make to prospective investors?

We focus on women surfers, which is where the growth is$.$ The number of men buying surfboards is declining.

We focus on expanding your share of the high performance market which is primarily based of men with more disposable income.

It looks like the best growth opportunity is with customers of both genders who are willing to spend more money on eco$-$friendly boards.