Q. EXTERNAL & INTERNAL AUDIT (40 marks) Based on the case; you are required to produce a SWOT analysis. For this, you must first identify between 8 10 strengths, weaknesses, opportunities, and threats. Based on the information gained, prepare the following: -

a. SWOT Analysis Table

Prepare and present your analysis during your presentation session.

b. EFE & IFE Matrices

Develop the EFE and IFE matrices based on the points derived for your SWOT analysis. You must display the tables based on the format given to you in your lectures. You must further write a detailed explanation for each table based on the weighted average obtained.

c. CPM Matrix

Based on your research, compile the list of critical success factors for the business and prepare a CPM matrix. Provide a written justification for the factors and weightages given.

THIS IS THE CASE STUDY :

Facebook Inc. 2015 Case Abstract Headquartered in Menlo Park, California, Facebook is the largest social media network in the world, with over 1.3 billion current active users of their website. Facebook ended 2014 with record numbers, such as a total of 890 million users, 745 million daily active mobile users, and $12.4 billion in revenue. Facebook spent 20 percent of its revenue dollars on research and development (R&D) in 2014. Facebook purchased WhatsAp in 2014 taking its total goodwill from $800 million to $18 billion. Additional acquisitions are expected to increase goodwill even further. The firm is also increasingly subject to security fears with employers banning employees from using Facebook during working hours and individual users shying away from Facebook over concerns their employers are watching. Nevertheless, millions of people enjoy Facebook every day, and total revenues and net income have been increasing at staggering rates recently.