Q- if Tim Hortons wants to launch an new veggie campaign in the Canadian market what will be their IMC objectives?

refer below pointer to answer the question above and in brief

1- What will the marketing communications program accomplish? (i.e. the role the program will play in the marketing effort.)

2-IMC objectives involve the desired audience response which results from the process of consumer decision-making.

3- What do you plan to change/enhance?

4-What do you want them to think, feel and do as a result of your campaign?