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Q*/* **See, I told you we made a good decision by introducing the Business and Luxury chairs. Look at the profits generated by the two

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**See, I told you we made a good decision by introducing the Business and Luxury chairs. Look at the profits generated by the two chairs that we are selling at a premium.** These were the words of Jane Roe, CEO of Company X. However, John Doe, the VP of operations, did not echo her enthusiasm. Jane, I must say my people on the shop floor are not too happy with the accounting report. They are still unable to believe that the Business and Luxury chairs made money. According to them the production of these chairs created nothing but problems.

Company X makes four different types of chairs: Regular, Standard, Business, and Luxury. The latter two types of chairs were introduced in 2022. The production and sales of each type of chair were as follows during the last two years:

Regular

Standard

Business

Luxury

2021

25,000

25,000

2022

20,000

20,000

5,000

5,000

Price (2022)

$36.3

$44.3

$69.3

$89.3

COMPANY X uses a normal costing system wherein it traces direct material and direct labour costs to the individual products and allocates overhead costs by applying predetermined departmental overhead rates to the actual volume of the allocation base pertaining to each department. For 2022, the following overhead costs were estimated in each of the two departments:

Estimated Overhead Cost and Activity Level

Machining department

$554,000 (206,000 machine-hours)

Assembly department

$516,700 (349,000 direct labour-hours)

Consider the following information regarding the actual consumption of resources by each of the four products in 2022:

Regular

Standard

Business

Luxury

Machine-hours

91,000

82,000

18,000

15,000

Direct labour-hours

130,000

150,000

30,000

39,000

Prime costs (per unit)

$15.3

$23.5

$35.5

$40.5

Required:

  1. Compute the profitability of each type of chair (please show all the computational steps). Is there a reason for Jane Roe to be excited about the new chairs? Briefly explain.

Regular

Standard

Business

Luxury

Overall

Sales (units)

Price

Prime costs

Sales revenue

Prime costs

Overhead costs

Total costs

Gross Margin

Gross Margin/unit

Gross Margin %

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