Question
Q. Sony is introducing a 65 inch Ultra HD TV that has a higher screen resolution than other TV's and advanced signal processing. The TV's
Q. Sony is introducing a 65 inch Ultra HD TV that has a higher screen resolution than other TV's and advanced signal processing. The TV's introductory price is 2 lakh Rupees
- Who should be Sony's initial target market? what are the targeted consumers demographics and psychographics
- How would you identify the innovators for this product
- Is the new model a continuous, dynamically continuous or discontinuous innovation? Explain your answer
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
