Q1 (A) Briefly explain the elements of a PESTLE analysis & Porters 5 forces framework.

(b) Present your findings from your PESTLE analysis and Porters 5 forces framework to highlight areas or interest/concern that the low budget airline should be aware of when entering this new market of Pakistan civil aviation

(c) In conclusion make a recommendation to the multi national company as to whether you would encourage them to invest in Pakistan given your findings.

(d) Provide a minimum of 3 references as evidence of research to back up your points

Instructions for the question: Imagine you are a business consultancy that provides support for MNC's who wish to set up business in your country. A successful low budget airline e.g like Ryanair has contracted your agency to analyze the business environment for their entry into the market of Pakistan aviation so the agency will use 2 analytical tools to provide this analysis like PESTLE analysis and Porters 5 forces.