Q1: A grocery store with the name "SAFE MART" wants to launch an online web store to capture the business opportunity in the current pandemic situation of COVID-19. Which type of marketing research is required (such as research process, sampling plan, etc.) by "SAFE MART" before its launching? (marks = 4).

Q2: A fast-food brand with the name "Pizza Pasto" wants to offer hygienic and organic food at a great price with an amazing environment. Pizza Pasto wants to target young consumer those are more conscious about weight gain and obesity. Outline and explain the suitable segmentation processes for the above-mentioned target customers? (marks = 4)

Q3: You are a marketing manager of small independent fast-moving consumer goods competing head-to-head with Uniliver Pakistan. The strategy for setting a product's price often has to be changed when the product is part of a product mix. In this case, the firm looks for a set of prices that maximizes its profits on the total product mix. Discuss all the possible pricing situations that address the above-mentioned concerns. (marks = 4)