1. Q1 A menu in a restaurant lists Maine Lobster at $49 as an option. It is listed right next to Steak for $35 and Chicken for $23. The restaurant owners do not really expect to sell much lobster, but having it on the menu tends to encourage more people to choose the steak instead of the Chicken. In this example, the restaurant is using _____.

• Flexible pricing
• Bundle pricing
• Value in use pricing
• Decoy pricing

Q2. In the adoption curve, early adopters

• None of the other possible answers is correct
• Are the first adoption curve group to buy a product
• Tend to be opinion leaders
• Tend to avoid risk and wait for the Early Majority to adopt a product first
• All of these possible answers are correct

Q3. Comparative advertising:

• should be supported by research evidence
• Is the same thing as pioneering advertising
• Is the best approach for all international markets
• Is illegal in the U.S
• None of the other possible answers is correct

Q4. While visiting the ABC.com (an online shoe retailer) website, Tran put a pair of orange boots in her shopping cart but did not check out. She then went to another website where she saw an ad for that same pair of orange boots. ABC.com was using _____ in an attempt to encourage Tran to go back to ABC.com and buy the boots.

• a bounce rate strategy
• Behavioral targeting/retargeting
• Earned media
• Search engine optimization
• Organic search

Q5. A college student is watching an episode of "Friends" on TV but awls to the refrigerator to get a soft drink during a commercial. In the traditional communication model, the walk to the refrigerator is the

• source
• Frame of reference
• Encoding
• Noise
• Distraction

Q6. Target Drugstores buys a bottle of shampoo from a wholesaler for $3.25 and then places it on a shelf with a price tag of $4.85. What is Target's markup on selling price (expressed as a percent, rounded to the nearest whole percent)?

• 43 percent
• 49 percent
• 20 percent
• 33 percent
• 26 percent

Q7. Some basic tenets of the Consumer Bill of Rights include all EXCEPT:

• the right to liberty
• The right to be informed
• The right to choose
• The right to be safe
• The right to be heard