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Q1 A) Name a company that you think has developed a great brand. B) Why do you think this? Q2. A) Do products have to

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Q1 A) Name a company that you think has developed a great brand. B) Why do you think this? Q2. A) Do products have to die? B) Are the lengths of product lifecycles consistent across products? C) Do individual brands have shorter or longer lifecycles than product categories

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