Q1) (a)Your friend is planning to start a new company. Suggest and explain to him any two pricing approaches that he could follow, with suitable examples or illustrations for each.

(b)Could you explain what marketing objectives are achieved using

(i)"premium pricing"

(ii)"Economy pricing" (Value pricing)

(iii)"Penetration pricing"

(iv)"Price Skimming"

Q2)(a)How will an understanding of the various stages of 'The consumer product acquisition process' (steps: motive development, information gathering, proposition evaluation, proposition selection, acquisition/purchase, re-evaluation) will be useful for the following situations: (could you explain each step with providing suitable illustrations for each of the situations given below)

(i)A TV manufacturer like Sony

(ii) A watch manufacturer like Rolex or Seiko

(iii)A perfume manufacturer like Chanel

(iv)FMCG manufacturer like P&G,

(v)A company like Lux who sells hand wash,. Body wash, soap and etc

(b) Could you explain the following and suggest which is the most difficult to change?

(i) Opinions

(ii) Attitudes

(iii) Values

Q3) Could you answer by explaining which market segmentation bases might be most applicable to the following?

a)A fashion retailer segmenting the market for childrenswear

b)A commercial radio station specializing in dance music and celebrity news or gossip

c)A Swiss chocolate manufacturer supplying multiple retail grocers and confectionery shops across Europe (For example, Godiva)

d)Rakbank in Dubai, United Arab Emirates, when segmenting the market for its credit card

e)The Tunisian tourist board when targeting holidaymakers in Germany

Q4) could you describe and explain the purchasing process you might use to purchase the following using the consumer product acquisition model (explain each step)( (steps: motive development, information gathering, proposition evaluation, proposition selection, acquisition/purchase, re-evaluation)

a) A chocolate bar (for example Snickers or Cadbury's Dairy Milk in the UK)

b) A tablet computer to help you write essays and in group work for your marketing course.

Q5)Could you make a one-line description of the attributes and benefits that are attractive to target consumers for offering with which you are particularly familiar (for example Apple in the computer category or Samsung in the phone category), and which you could explain how these benefits and attributes are different from those of competitors? (Make a positioning statement)

a) Could you describe the target market segment by including the characteristics that define the segment (for example: demographic, psychographic, geographic, or behavioral)

b) Could you explain what are your reasons for believing that the attributes or benefits of your positioning statement are important for your target segment?