Question
Q1. According to a Nielsen Global Survey, consumers aremore likely to support companies that they perceive associally responsible. Find one example of advertisement (using your
Q1. According to a Nielsen Global Survey, consumers aremore likely to support companies that they perceive associally responsible. Find one example of advertisement(using your own example)that incorporate socially responsible marketingmessages. Do these advertisements increase your likelihoodof buying from the company sponsoring them?Explain.
Q2. Advertising objectives can be classified by their primarypurposeto inform, persuade, or remind. Usingyour own examples,selectone advertisement that primarily informs,one that persuades, and one that reminds. Explainhow each ad meets the desired objective.
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