Q.1 Assume you have a hotel somewhere (Your decision) and you are going to segment the total market. What segment (s) would you choose to target and why? Make sure you base your decision to the effective segmentation (Targeting) criteria as we mentioned in class. Q.2 Assume you will launch a new shampoo brand into the market and you can choose between two broad strategies: market-skimming pricing and market-penetration pricing. Please mention of your company objectives first and accordingly choose one of the above. What are the necessary conditions to choose one of two alternatives? Explain why? Q.3 A company has four choices when it comes to developing brands: line extensions, brand extensions, multi-brands, or entirely new brands. Describe what they are in detail with examples. Assume you produce either milk, or yogurt or butter or ayran. Please give your examples about your product. Q.4 Assume you are in the business of travel services by bus. Identify three major pricing strategies based on customer value perceptions, competitor pricing and company cost structure for your bus tickets. Examples should come from travel services business