Question
Q1: Choose an MNE, discuss why the chosen MNE should undertake investment in the UK in the context of OLI framework. Q2: Legitimacy-based view (LBV)
Q1: Choose an MNE, discuss why the chosen MNE should undertake investment in the UK in the context of OLI framework.
Q2: Legitimacy-based view (LBV) suggests three types of legitimacy: pragmatic legitimacy, moral legitimacy, and cognitive legitimacy, which can be used to explain governments' motivation to intervene in international business. Use at least two types of legitimacy to explain US government's recent ban on Chinese firm TikTok.
Q3: According to Daniels, Radebaugh, and Sullivan 'national culture is a useful but imperfect cultural reference for international business'. Discuss to what extent national culture is 'useful', and to what extent it is 'imperfect'.
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