Question
Q.1 - Collect a sample of five Ads that appeal to Instrumental Conditioning . What conditioning is being communicated in each ad and how is
Q.1 - Collect a sample of five Ads that appeal to Instrumental Conditioning. What conditioning is being communicated in each ad and how is this done?
Q.2 - Is Instrumental Conditioning is an effective approach to designing a marketing communication?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
