Question
q.1 Compare and contrast the ideas expressed , Mintzberg (1987) and Whittington (2001). q.2 Develop an insight on the question What is meant by Mintzberg's
q.1 Compare and contrast the ideas expressed , Mintzberg (1987) and Whittington (2001).
q.2 Develop an insight on the question "What is meant by Mintzberg's statement ('strategy is a statement in a series of decisions'?) In your insight, explain how this concept can be used to frame/express/structure a marketing strategy.
q.3 justify your insight based on evidence from your research and analysis.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
