Q1

Consider the product categories retailed by Zara Malaysia, then choose and identify any one of the main categories or sub-categories. Next, think of the main factors that are likely to influence retail shopping behaviour for the chosen category or sub-category. Analyse and describe any FOUR main factors, giving your reasoning.

Q2

Based upon the analysis in question 1 above, outline any three strategic implications for Zara Malaysia in terms of its retailing strategy and/or retailing activities