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Q1. Cost-Volume-Profit (CVP) Analysis and Pricing Decisions Kien Sneakers currently operates in the mens and womens price market segments. Assume that the companys income statement

Q1. Cost-Volume-Profit (CVP) Analysis and Pricing Decisions Kien Sneakers currently operates in the mens and womens price market segments. Assume that the companys income statement for 2022 is as follows:

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Required:

  1. Using this data, calculate the break-even point in volume and value for both mens and womens market segments.

(5 marks)

  1. What quantity of mens sneakers would Kien Sneakers need to sell to generate a profit of 150,000 from that market segment?

(4 marks)

  1. Calculate the company's margin of safety in 2022 in each market segment in percentage terms.

(5 marks)

  1. Kien Sneakers marketing team is convinced that a 15% reduction in the selling price of womens sneakers would cause annual sales to increase by 5,000 units. Use this data to calculate the price elasticity of demand for women sneakers and use this to estimate the profit-maximising price.

need in word document with calculations and formula

Sales Volume Revenue Cost of sales Distribution Cost Gross margin Marketing and Sales General administration cost Net profit Men's 20,000 1,200,000 600,000 100,000 500,000 100,000 300,000 100,000 Women's 25,000 1,250,000 700,000 112,500 437,500 100,000 275,000 62,500 D

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