Q1) Digital marketing includes both communication and benefit delivery. Which of the following statements is true?

A) The two ideas are totally unrelated.

B) The two ideas are mutually exclusive

C) Often these two ideas have significant overlap.

D) The two ideas must be delivered simultaneously.

Q2) Which of the following is NOT involved in the co-creation of value?

A) Creating value for each other and companies through information shared in reviews,

B) Customers becoming knowledgeable about product while companies use information to improve product and respond to complaints.

C) Marketer identification of basic needs and communicating information to influence what the consumer wants to satisfy them.

D) Using or consuming purchases and communicating with others about the experience.