Question
Q1. Discuss the level of involvement in a purchase situation that affects the central processing versus the peripheral processing. Suggest the different ways in which
Q1. Discuss the level of involvement in a purchase situation that affects the central processing versus the peripheral processing. Suggest the different ways in which Dell's computer advertising message would differ due to the different routes of information processing. (15 marks) 590 WORD
Theories and clear examples must be provided.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
