Question
Q1. First find an Out of Home Interactive Advertisement (like Honda's Interactive Billboard,) share a copy of it on the discussion board. (Remember, the advertisement
Q1. First find an Out of Home Interactive Advertisement (like Honda's Interactive Billboard,) share a copy of it on the discussion board. (Remember, the advertisement must be out of home - and must be interactive). I am not looking for examples, of billboards with NO interaction.
Q2. Then discuss why you think this OOH, Interactive Ad. is exceptional, creative, or unexpected in 4 different ways.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
