Q-1: How do you view Marketing in your eyes? Give suitable illustration. Why is it important? Briefly explain in context of 21st Century. (1.5+1.5= 3 marks) Q-2: Briefly explain Demand States with proper example. (2 marks) Q-3 What are different types of needs in marketing? Briefly explain it with suitable examples. (.5+1.5= 2 marks) Q-4: 'Selling is the only tip of the iceberg', explain this statement in context of marketing theory with necessary argument/s. (3 marks) Q-5: What is Value Chain? How it can be source of Competitive Advantage for any Company? Explain it. (1+2= 3 marks) Q-6: Briefly explain how experiences, persons, information & ideas can be marketed? (.5+.5+.5+.5= 2 marks) Q-7: Define Consumer resistance with example. What are marketing orientations? Briefly explain them with suitable example. Which concept/s is/are adopted by the most companies? (1+1+2+1=5 marks)