1. Write aa brief definition of Advertising in the space provided below. B. Then insert one other promotion mix element that is most similar to advertising in terms of reach, purpose, and use.
2. Unlike regular for-profit businesses, public service and non-profit organizations like the Red Cross do not need to use marketing or promotion activities to advance their causes. T / F?
3. Once a Brand Manager and his/her agency have created a new ad campaign, they need to consider how to broadcast their message by taking in to account media selection, timing, and impact. Collectively these activities are referred to as ...?
4. In the U.S., since 2017, the medium receiving the most advertising dollars is A. _____? However, the specific medium that has been growing the fastest in recent years is B._____?
5. You are the Marketing Manager preparing the launch campaign for the next new Apple product. You are interested in reaching the broadest possible audience as there are millions of Apple customers worldwide. You also want to show off all of the new features of your product using sight, sound and motion. With this in mind the media plan you are most likely to consider is (place one letter A-D next to the correct response)?A. radio & catalogs or B. TV & online or C. newspapers & OOH or D. magazines & DRTV