Question
Q.1: How does technology impact personal selling? Explain how technology like Artificial Intelligence (AI)/ML (Machine Learning) is going to impact direct selling and personal selling?
Q.1: How does technology impact personal selling? Explain how technology like Artificial Intelligence (AI)/ML (Machine Learning) is going to impact direct selling and personal selling? Cite 3 examples where these technologies had been used in direct and personal selling processes (i.e. salesforce characterization, mapping, forecasting etc).
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
