Q1) I want to start a laundry business in Killeen, TX that assists people by doing their laundry for them. Customers will choose my company's services over other companies in the market because people who can't do their own laundry or don't have time to go to the laundromat can rely on my business to do it professionally and timely.

Q2) The laundry workers will be the most critical to delivering the competitive advantage because they are the ones who will be doing our customer's laundry. The knowledge that the laundry workers will need to have is how to operate laundry machines and how to wash laundry. As for skills, my employees will need to have communication, organization, and collaboration. My employees must also possess professional work behaviors.

Use questions 1 & 2 to answer questions 3-5.

Q3. Now, what will be the benefits program(s) of your choice? How can this help your company attract and retain workers with the behaviors and characteristics that you have identified in Q2? Or how can this foster behaviors that are identified in Q2? Q4. Let's also think about the possible "unintended consequences" of this benefits program. What are some possible unintended consequences? Why? Q5. What are your plans to mitigate the unintended consequences identified in Q4? How can the plans mitigate the unintended consequences