Q.1 India has around 12 million elderly persons with difficulty in accomplishing activities of daily living (ADLs), estimates a United Nations Population Fund (UNFPA) report. There will also be a surge of chronic illnesses, the most common among those being arthritis, hypertension, diabetes, asthma, heart disease, depression and alzheimer's disease. The "India Ageing Report 2017" released by UNFPA predicts the number to be 17.8 million by 2030 and 37.9 million by 2050.By 2030, around 12.5 percent of Indian population will be 60 years and older and by 2050 one fifth of the country's population will be aged, thereby ending the demographic dividend it is enjoying today.

Elderly, an ecommerce website has tapped this growing market segment by offering a range of mobility, healthcare and lifestyle aid products for senior citizens. With a curated products portfolio of over 4,000 products ranging from medical to lifestyle, the company, started in 2016, aims to provide a seamless experience through its online website, focusing on making everyday lives easier for senior citizens. The company offers products in four major categories namely Bathroom aids, General wellness, Physio and Orhto and

Mobility aids.

As per company sources the website receives 1000 orders per day. Now they are contemplating about opening a retail store to penetrate the market. The company is planning to display the following products in the retail store. List of products for retail store:

Shower chairs, commodes, hot and cold therapy belts, massagers and pain relief,

exercise and fitness gears, walking sticks and crutches, wheelchair and bed support

accessories.

Suppose, you are hired as a retail consultant to design the Elderly retail store after the location and site is finalized. The proposed store will be about 5000 square feet in size. The company officials want you to design the store which provides a comfortable experience and enables the company to reach profitability objectives.

a. Design a store layout plan (floor plan) for Elderly retail store which meets accessibility requirements of the target segment. Justify your choice of layout by explaining how it meets the need of the target segment and facilitates day to day operations. [10+5]

B. In addition to a store layout devise a plan to suggest how the signage should be designed and placed inside the retail store. How will you design the feature areas such as windows, entrances, promotional areas, trial rooms etc. to facilitate senior citizen's accessibility requirements?