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Q1 Managing promotions in seasonal demand products Ice cream has a strong seasonality with peak demand in the summer and another smaller demand during Christmas

Q1 Managing promotions in seasonal demand products Ice cream has a strong seasonality with peak demand in the summer and another smaller demand during Christmas period.

Q1.1 Draw a supply and demand framework to graphically represent changes: peak demand vs off peak demand.

Q1.2 What happens to price and quantities in the peak demand period?

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